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Allowed

Virginia High School NIL Legislation

Virginia allows high school student-athletes to earn NIL compensation. Effective since May 2023.

Current Status

Allowed

Governing Body

Virginia High School League (VHSL)

Effective Date

May 2023

Timeline

Virginia NIL Journey

July 1, 2021

HB 1820/SB 1488 (College)

Virginia legalized college NIL early, establishing "Right of Publicity" baseline.

May 2023

VHSL Section 28-2-1

VHSL Executive Committee voted to amend handbook - high school NIL officially permitted.

July 1, 2024

SB 582 Anti-Retaliation

Governor Youngkin signed nation's strongest anti-retaliation law - illegal to punish athletes for NIL.

Jan 5, 2026

VDOE Plain English Guide

Department of Education clarified high schoolers can hire agents under state consumer law.

Jan 19, 2026

HB 1099 Introduced

Del. Singh's transparency bill creating NIL Work Group for "Fair Market Value" standards.

Allowed

Key Provisions

What Virginia allows

"Total Green Light" state - most permissive in Mid-Atlantic

SB 582 ANTI-RETALIATION: Illegal to bench/punish students for NIL activities

Can legally hire agents and lawyers under state consumer law

VDOE "Plain English Guide" clarifies full athlete empowerment

HB 1099 creating NIL Work Group for "Fair Market Value" standards

Prohibited

Restrictions

What Virginia prohibits

No School IP - jersey, logos, school name prohibited in commercials

No institutional involvement - schools/boosters/coaches cannot facilitate deals

$600 recommended disclosure to principal (not mandatory)

No performance incentives - cannot be paid for winning championships

Banned: alcohol, tobacco, cannabis, gambling, adult entertainment, firearms

Compliance

How Framework Helps Virginia

Our platform is built specifically for Virginia's NIL requirements

Anti-Retaliation Documentation

Track any coach/admin actions that could violate SB 582 protections

Agent Integration

Platform supports licensed representation unique to VA law

757/NoVa Market Tools

Optimized for Hampton Roads and Northern Virginia brand partnerships

Fair Market Value Prep

Ready for HB 1099 standards when Work Group establishes guidelines

Ready to Navigate Virginia NIL?

Framework provides the education, compliance, and management tools that Virginia schools, families, and athletes need to succeed with NIL.