Alaska High School NIL Legislation
Alaska allows high school student-athletes to earn NIL compensation. Effective since December 2021.
Current Status
Allowed
Governing Body
Alaska School Activities Association (ASAA)
Effective Date
December 2021
Timeline
Alaska NIL Journey
December 2021
ASAA Pivot
ASAA Board amended Amateurism Rules - clarified athletes only lose status if using school affiliation.
July 2024
Pay-for-Play Refinement
Updated bylaws: NIL deals must be for "actual work performed" - not enrollment inducements.
June 24, 2025
CSSB 132 Student-Athlete Rights Act
Legislature codified Right of Publicity - associations cannot "unreasonably restrict" agent hiring.
January 2026
2026 Handbook Effective
Current ASAA Handbook maintains $250 award cap with unlimited NIL under unaffiliated conditions.
Allowed
Key Provisions
What Alaska allows
"Strictly Independent" - ASAA proactively updated policy in 2021 for creator economy
CSSB 132 "Student-Athlete Rights Act" (2025) codified Right of Publicity
Cannot "unreasonably restrict" athletes from hiring agents/attorneys for NIL
Unlimited NIL earnings under "unaffiliated" conditions
$250 performance award cap (NIL earnings separate and unlimited)
Prohibited
Restrictions
What Alaska prohibits
No institutional marks - school uniforms, logos, mascots, "ASAA Region" prohibited
No facility usage - school gyms, tracks, fields off-limits for commercial shoots
No institutional facilitation - coaches, ADs, Booster Clubs cannot arrange deals
$250 performance award limit (e.g., MVP prizes)
Vice bans: Cannabis (strictly enforced despite local legality), alcohol, tobacco, gambling, firearms, adult content
Compliance
How Framework Helps Alaska
Our platform is built specifically for Alaska's NIL requirements
ASAA Amateurism Compliance
Strict school/NIL separation verification
Unaffiliated Brand Building
Content creation tools that ensure zero school marks
Agent/Attorney Tracking
CSSB 132 compliant representation management
Outdoors/Utility Market
Alaska-specific brand partnership tools for outdoor industry
Ready to Navigate Alaska NIL?
Framework provides the education, compliance, and management tools that Alaska schools, families, and athletes need to succeed with NIL.